The marketing campaign has several components; specifically for sponsors we are executing on-site activation and client hosting programs at each racetrack. The media plan includes weekly press releases, management of all interview requests for GCMI drivers, crew and owners along with GCMI's ongoing Social Media Strategy which guarantees consistent relationship management with fans through www.theGCMI.com, @theGCMI and on Facebook at GCMI. An added offering for the Canadian Tire Series is the Media Package which includes TV commercials on TSN and RDS hitting both English and French markets.
The It Factor Ltd. along with owner Steve Meehan has presented a unique and innovative initiative 'Racing for Philanthropy', this is a program designed to inspire Philanthropy across North America by partnering with charities, providing them with on car sponsorship as well as great exposure.
GCMI team has finished the championship with a respectable 3rd position; a great on-track performance record and an innovative off-track marketing plan, both vital for success in NASCAR and auto racing as a sport. The It Factor Ltd. looks forward to maintaining and developing future marketing tactics for the first Canadian owned NASCAR team successfully racing in both the Nationwide Series and Canadian Tire Series.
Please contact Natasha Borota, natasha@itfactor.biz, if you're looking for a marketing agency and are interested in our services.