The It Factor combined the established restaurant brand with a marketing concept tailored to the area of Richmond Hill and the potential customers in the GTA. Part of this marketing campaign was an extensive media plan and the buying of ad space in leading newspapers and magazines, on lifestyle/restaurant websites and digital boards. A PR concept, followed by numerous interviews with the restaurant owners, as well as Email and Direct Mail Marketing completed the promotion of the restaurant. An ongoing Social Media Strategy guarantees a consistent relationship management with fans on Twitter and Facebook - and the growing numbers of followers illustrate our success.
The Melting Pot of Richmond Hill can look back on a very productive opening month with increasing numbers of guests.
Please contact Natasha Borota, natasha@itfactor.biz, if you're looking for a marketing agency and are interested in our services.